To learn more about Canco and our culture, continue to read on.
Often times being different, and not necessarily “better” can be an effective branding technique and business model.
If you want to open the next weatherspoons right next door to a 5-star restaurant that has won 2 Michelin stars, you don’t have to be better (and good luck trying). Be different. They serve £30 dishes, you serve £7 meal deals. Make yourself authentic and you can succeed.
Have a hypothesis about where the world will be in 2, 5 or 10 years and place your bets on that vision. Solving a problem that exists today completely ignores the fact that your consumers are dynamic and always changing. Cultures, beliefs, and behaviors are evolving faster than ever.
We believe in a world where all citizens dedicate their buying decisions and lifestyle towards a better world. Where we are united as one to form a cleaner and diverse globe.
A cause is a feature. A cause is to plant more trees, end poverty or feed children.
Movements, on the other hand, invite you to imagine an alternative future. Causes promise immediate solutions (at best). Movements promise a tectonic shift.
With you every step of the way.
Managing Director / Brand Strategist