Frontman.

Posted by

Michael Owen

06/03/2019

This is a story about you.

And me.

And how we as Brand Leaders are a bit like Band Leaders.

Frontwomen and Frontmen

I used to drum in a band in Derby when I was in my teens.

I had a few lessons. I was OK.

I played live a few times and liked being in a band.

That’s why I started to play the drums, by the way. Because I wanted to be in a band.

My confidence wouldn’t let me play any other instrument at that time though.

I had to be at the back.

Newcastle.

I came to Newcastle to study and I still wanted to be in a band. And like everyone else arriving at the same time, I had the opportunity to reinvent myself. So I could have done it in any way I liked.

But there was a lot going on. New people, new city, new influences. So much to experience and do.

I wanted to get back into music but it didn’t happen until I left Polytechnic three years later.

If I am honest, it was because I integrated at Polytechnic quite well (I tried hard to fit in; I wanted to belong) and being in a band would have been too risky.

I’d have been judged.

Work. 

But in a world of work, after I’d left studying, everything shifted.

Work was steady. A bit dull. So I was ready to go again. I had room to create.

This time as a singer.

Frontman.

Oddly, I didn’t want to be a frontman. I just wanted to see what it was like to be a frontman. I wanted to see what it felt like.

I could sing. A bit. And as history has proven that that ‘a bit’ is enough for Chris Martin, I was right to have a go.

And I was OK!

Much better than a lot of the kids around at the time.

I enjoyed it. For a bit.

I didn’t push things.

But I enjoyed the view.

Business. 

I had jobs through my twenties.

At thirty I started my first proper business, a Creative Agency called onebestway.

I was now the frontman in business. And that’s never changed since.

2019.

I am writing this because in 2019 I am going to explore more what being a frontman in business really means.

I personify Always Wear Red. In the same way that a singer personifies their band. And angelfysh. And 50odd.co.uk.

But am I enigmatic enough?

Cool enough?

Memorable enough?

Brave enough?

Am I playing the role properly for these creative things that I have built?

Not as well as I should, is the answer.

I do OK. But I want to be better.

How about you?

Something.

Frontmen and women have ‘something about them’.

This year I am going to explore what my ‘something’ is.

I just hope I am more Paul Hewson than Darius Campbell.